The LEGO Movie 2: The Second Part won the weekend's box office, but it wasn't pretty. The film took the number one spot, but only with a little over $34 million. This was well down from the $55 million the film was expected to bring in just a few weeks ago. This was a sequel to a well-loved and very successful film. So, what happened?
While the reviews of The LEGO Movie 2 have been down slightly compared to the original, the original had near perfect reviews and the sequel is only trailing behind slightly, so the actual quality of the film doesn't seem to be the issue. Instead, there are a number of other factors that lead to this unfortunate circumstance. None of these issues are a problem in and of themselves, but each stacks on the others to create a serious problem at the box office.
Too Many LEGO MoviesWhile The LEGO Movie 2: The Second Part may be the first direct sequel to the original LEGO Movie, it is actually the fourth theatrical release of the LEGO franchise, and four movies in five years is actually kind of a lot. While I don't usually hold to the idea that franchise fatigue is a thing, people will go see any movie if they think it will be good, and again, that's not the sole problem here, but the additional LEGO movies failed to deliver what the original did and may have diluted the franchise.
While The LEGO Movie and The LEGO Batman Movie were largely both critical and commercial successes, The LEGO Ninjago movie, which came out the same year as LEGO Batman had a harder time finding an audience. Even Batman, while it was a fun movie with a great character from the original LEGO Movie, was a much better film if you were a fan of the Batman franchise than if you were a fan of the LEGO franchise. It has simultaneously been a long time since we've seen these characters in a movie, and perhaps not long enough since we've seen a LEGO movie at all, for people to get excited again.
Lackluster MarketingThe issue that this was yet another LEGO Movie could have been overcome if the promotion of The LEGO Movie 2 gave us anything more to sink our teeth into beyond "hey, it's that movie you liked...again," but that didn't happen. The marketing felt like it was on autopilot. It didn't feel like it was promoting a major franchise film, it felt like it was just another movie. There was no reason given for the audience to rush out and see it. Good reviews help, but they won't draw an audience in all by themselves.
It seems that in the era of social media, the idea that a big brand "sells itself" has gained traction, but the fact is that's simply not the case. If LEGO is going to be its own franchise, then The LEGO Movie sequels need to feel like they're the Avengers of this particular cinematic universe. The marketing push behind The LEGO Movie 2 didn't make this direct sequel feel like it was any more special than The LEGO Ninjago Movie, and if the audience doesn't feel like they need to be sure to see the movie, they're not going to bother.
The Box Office Has Just Sorta SuckedOne problem that The LEGO Movie 2 is having to deal with is one that isn't the film's fault at all. The box office has been having a rough time all year. Box office revenue is down 14% compared to this time last year. There just hasn't been anything that has excited people to go to the movies. There was hope that The LEGO Movie 2 might be that film, but it seems that it actually needed something else to get the ball rolling first.
12 months ago, it was hold overs from December that kept people going to the movies. Jumanji: Welcome to the Jungle, Star Wars: The Last Jedi and The Greatest Showman all were still doing well, putting up around $100 million a piece just in 2018. Today, only Aquaman has been able to match that feat, and only one movie that's opened this year, Glass, has been able to do the same. Part of what makes the summer movie season work is the momentum of people who plan to go to the movies during that period. While release dates play less importance than they once did, that momentum has been largely stalled this year. Going to the movies just isn't what people are doing with their weekends right now.
Sequels Aren't Automatically A SuccessWe continually lament the state of Hollywood and all of the perpetual sequels and franchises that are being built. If any movie does reasonably well at the box office, it seems that the cinematic universe won't be far behind. In the case of The LEGO Movie, that seems to be exactly what happened. There isn't actually anything wrong with that as far as it goes, a sequel would seem to have a built in audience, but that isn't always the case.
For every sequel that surpasses the box office success of the original, there are several more that come up short. Sometimes a movie's success would seem to indicate that an audience really wanted to see what they were given, but sometimes it seems that once they see it, the appetite is gone and they don't really need to see any more of it. Part of the original LEGO Movie success may have been the novelty of the concept. Now that the novelty has warn off, the sequel is less interesting.
In only one of these things had been a problem, The LEGO Movie 2: The Second Part likely would have been able to overcome and put up the $50 million or more it was expected to do. However, when each of these problems combines into what essentially became a "meh" movie launch, you're going to get "meh" box office numbers as a result.
Jean Grey Takes Center Stage In X-Men: Dark Phoenix Poster
Fox just released the first trailer for its adaptation of Alexandra Bracken's scifi young adult series, The Darkest Minds.If you didn't realize it was based on Bracken's novels and took away
Amandla Stenberg's New Movie Is Like "The Hunger Games" Meets
Joseph Gordon-Levitt Says To Stop Blaming Zooey Deschanel In
The Fantastic Beasts Stars Fill In The Story Gap Between The
Report Ad
Did you check eBay? Fill Your Cart With Color today!
Theater chain AMC says its new MoviePass-style subscription service, called Stubs A-List, continues to grow at a surprising pace, with more than 500,000 members since its launch back in June.
AMC A-List Announces Price Increase and Benefit Change: Is It
Michael John Douglas (born September 5, 1951), known professionally as Michael Keaton, is an American actor, producer, and director.He first rose to fame for his roles on the CBS sitcoms All's Fair and The Mary Tyler Moore Hour and his comedic film roles in Night Shift (1982), Mr. Mom (1983), Johnny Dangerously (1984), and Beetlejuice (1988).
6 Angry Reactions to the Casting of Michael Keaton as Batman
Tessa Thompson Explains Why 'Men In Black' Is Still the Film's Title, Despite Her Addition Tessa Thompson stars as Agent M in Men in Black: International, which hits theaters on Friday.
'Men in Black: International' Review: A Misconceived Reboot
Wondering what will happen to Fox Searchlight if the Disney-Fox deal goes through? Disney's Bob Iger has officially addressed those concerns.
Disney Officially Acquires Most Of Fox. Here's What They Got
17 Comments Off on Kevin Feige Explains What's Happening With The Skrulls After Captain Marvel SPOILER WARNING: The following article contains massive spoilers for Captain Marvel. If you have not yet seen the film, read on at your own risk!
Kevin Feige Explains What's Happening With The Skrulls After
Feb 11, 2018 · Artist Says Kendrick Lamar Video for 'Black Panther' Song Stole Her Work he did not work on the music video and that Ms. Viktor's work does not appear in the "Black Panther" film
Artist Accuses "All The Stars" Music Video Of Stealing Her
The comments of Tessa Thompson and Chris Hemsworth could surprise Marvel fans, because they didn't stare at each other with desire during Thor: Ragnarok.This is likely because that story was cut off, along with the above-mentioned kissing scene.
Tessa Thompson and Chris Hemsworth Filmed Kissing Scenes For
cold war movie streaming
yes free movie streaming
what is movie streaming online
movie streaming apps xbox
venom movie streaming
how big is a streaming movie
itunes movie streaming quality
john wick 2 full movie streaming
top online movie streaming sites
movie streaming free trial
disney movie streaming
movie streaming like netflix
how to watch movie streaming
movie streaming v
vibes movie streaming
movie streaming check
movie streaming tagalog
would you rather movie streaming vf
john wick full movie streaming
venom movie streaming online
best worst movie documentary streaming
movie streaming guide
latest movie streaming
how movie streaming sites
what is the best movie streaming site
movie streaming english free
unbreakable movie streaming
best sites for movie streaming reddit
movie streaming app
fifty shades freed full movie streaming
top 10 free movie streaming sites
a goofy movie streaming
uncle drew movie streaming
hd movie streaming
movie streaming fmovies
vice movie streaming release date
youtube movie streaming
korea movie streaming
best movie streaming sites 2018
your name movie streaming
movie streaming hindi
movie streaming thailand
movie streaming free websites
glass movie streaming
now and then movie streaming
movie streaming movies
movie streaming viooz
movie streaming api
can't buy me love movie streaming
movie streaming websites ps4
movie streaming malaysia
yellow submarine movie streaming
equalizer 2 full movie streaming
movie streaming database
ratatouille movie streaming
yts free movie streaming
movie streaming paid
movie streaming popcorn
hd movie streaming sites
latest movie streaming sites
movie streaming channels
danur full movie streaming
harry potter movie streaming
how do movie streaming sites make money
is the lego movie streaming
movie streaming quality ts
krampus movie streaming
movie streaming raspberry pi
quiet place movie streaming
movie streaming venom
movie streaming xbox one
where can i find a movie streaming
live movie streaming
the best movie streaming service
movie streaming killer
rush movie streaming
movie streaming roku
movie streaming link
movie streaming now
xbox one movie streaming
movie streaming list
susah sinyal movie streaming
movie streaming for android
top 10 movie streaming sites
best free movie streaming websites
what we do in the shadows movie streaming
movie streaming zgemma
online bollywood movie streaming
how do you know movie streaming
ps4 movie streaming
indonesian movie streaming online
nonton dilan 1990 full movie streaming
movie streaming australia
what is a free movie streaming site
xbox one movie streaming sites
dilan 1991 full movie streaming
movie streaming unblocked
movie streaming sites for ps4
who is streaming the lego movie
after full movie streaming
qismat movie streaming
will hunting movie streaming
elf on the shelf movie streaming
heaven can wait movie streaming
how does amazon movie streaming work
movie zone streaming
movie q streaming
solarmovie streaming
movie streaming cinema
movie streaming dates
sully movie streaming
movie streaming best websites
movie streaming monthly subscription
i can only imagine movie streaming
kulari ke pantai full movie streaming
hindi movie streaming sites
jumanji 2017 full movie streaming
good will hunting full movie streaming
free movie streaming sites
apple movie streaming service
why did i get married full movie streaming
what is amazon movie streaming
#blacktech #watchfamily #Qesh #movieaddict #watchcrazy #watchluxus #sandrabullock #watchtattoo #Zgerdhiu #melaninmagic #fireworks #blackqueen #watchuswork #blackhistory365 #watchobsessed #americanflag #holiday #Filma #watchpornid #watchhill #TvSeries #filmyorumu #watchswag #watchmaniac #WatchMovies #watchmovies #4thofjuly #TVSHow #HostalCASAMXalameda #saladetv #slay #fourthofjuly #independenceday #WatchRoss #watchenthusiasts #hostales #Serialemetitrashqip #watchos4 #watchcandy #Filma24 #watchful #watchnerds #watchalert #netflix #CASAMXhostales #watchbrandname #filmizle #blackiflix #blacksuccess #america #melanin #filmlover #filmtavsiyesi #watchblogger #WatchUsRise #blackking #watchmvmt #blackenterprise #watchthemoonrise #watchestyle #watchdose #bff #watchquiz #putitinreverseterry #tvroomdesign #SomosTuConexi #Filmametitrashqip #funnytime #movietime #blacksocialmedia #blavity #Seriale #watchwomen #FreeMovies #moviesstreaming #getsome #netflixturkiye #watchphoto #Movies #firecrackers #blackbusiness #birdbox #watchingthesunset #filmography #murica #WatchJunkie #merica #socialstreaming